The evolution of friendship

The evolution of friendship

chivas_final_b_spreads (dragged) 2Chivas Regal is the world’s leading luxury Scotch whisky brand and is sold in more than 150 countries across Europe, Asia Pacific and the Americas. Bug created The Evolution of Friendship an international report that highlighted the brand’s relationship with their key consumer group of professional men in their 30s and 40s. The report was based on findings from academics and experts,  original research and analysis and interviews with men in New York, Shanghai, Sao Paulo, Moscow, Mexico City and London. It generated an international press response with coverage including the Financial Times and the New York Times.

Leave a reply