IHG Trend Report 2012

IHG Trend Report 2012

The InterContinental Hotels Group is the largest hotels group in the world as measured by room numbers, with 4500 hotels in 100 countries. The company wanted to take stock of  global cultural trends that might impact their business in the long term.

Bug worked with a range of experts to compile a report that identified key emergent trends across culture, technology, travel, business and leisure, and related them to IHG’s core business. The report has been used extensively in IHG’s global planning research.

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